Professional BLOG
In May 2014, Ben was the lead digital strategist and logistic manager of a project called #getcracking.
​
The campaign focused on coverting EOIs to bona-fide exchange participants through email, social media and an on-campus distribution of origami information letters.
​
In addition to multiple teaser videos, Ben wrote and produced the informational video that accompanied the campaign (see left).
The campaign led to a 40% increase in exchange participants for the Winter 2014 contingent.
Ben was also the strategist and logistics manager for the "What did you do last summer?" campaign, which was designed to encourage EOIs for AIESEC's various overseas exchange programs.
​
The campaign took place on UTS campus in a high-traffic area. A student would select a random letter from the letter wall, and read an experience of a past AIESEC exchange participant. It was intended to inspire self-reflection on the productivity of a student's summer.
​
Contained in 5 of the letters was a golden ticket, which offered a 10% discount on AIESEC's exchange fees.
​
From the 2 day installation, we got over 100 EOIs. These were then followed up by phone within the week.