Pepsi Max Voltage | professionalblog

As part of a project at UNSW for the Marketing Communications and Promotion subject, Ben collaborated in a group of 5 to conceive of an integrated advertising campaign for a fictional product line extension. Ben's team was assigned the brand Pepsi.

Targeting the male millenial market, Ben's team decided to extend Pepsi into the energy drink market. Under the slogan 'don't miss the amazing...' the campaign was designed to leverage the notion of FOMO (fear of missing out) resulting from tiredness. The energy drink was the supposed solution to the problem of being too tired to experience something amazing.

A more exhaustive explanation of the marketing plan can be found here. Below are selected promotional images created for the campaign.